The Kenya Women Holding platform will coordinate the project activities which will be implemented by over 18 consortium partners.


This will be a country-wide project, but emphasis will be made in relation to areas viewed as hotspots because over the years they have experienced perennial violence. Fur- thermore, there will be focus on areas where women's par- ticipation has been curtailed and excluded from the elec- toral process. The project will work with key stakeholders: the Kenyan Community,  the Independent  Electoral and Boundaries Commission, political parties, security forces, and County governance structures among others.


The project will leverage on the implementing  partners' networks which are found within communities and at re- gional and to national levels. For example, Access to the large number of women that Kenya Women Group serves, will leverage all attempts to reach men, women and youth, especially in rural areas. The Kenya Women Group is work- ing with over 400,000 women and their families, through a nation-wide network. In addition, the Anglican Church of Kenya (ACK) has over 4,000 lay leaders found throughout the country,  Go-Sheng has a network of over 6000 youth; Association of Media Women in Kenya works with media women throughout the country;  and African Woman and Child  Features coordinates  over 150 newspaper editors and over 200 correspondents throughout the country. The project will enhance partnerships  and create sustainable movements  by bringing together  youth, women leaders, community  leaders,   media, marginalized communities, the Government, politicians, leaders of political parties and women entrepreneurs to embrace peace and use social plat- forms to create an electoral process which is value based.


KWH will retain fiscal and administrative responsibility over the project and will manage, support, and report on all aspects of the grant, while at the same time respecting the individuality of these implementing partners. Addition- ally, KWH will establish an MOU with each of the consor- tium partners, that will outline key activities to be carried out and mode of reporting. All implementing partners will use similar messages that are jointly developed and mutually agreed upon. This ensures uniformity, quality and relevance of knowledge that is being disseminated. KWH has the ex- perience of how this works from the Ford Foundation sup- ported project on sustainable rural livelihoods (aqua culture farming). A communication strategy will be developed and implemented to ensure that dissemination of all messages on the issues being covered under the project is efficiently achieved. Close consultation and collaboration with all im- plementing partners and the Ford Foundation office, will be central to the successful implementation of the project activities. The project will focus on those communities that experienced high incidences of violence after 2007 elections.


TUVUKE Initiative Approaches

The Initiative is t pegged on a number  of approaches. These include:


Civic Engagement

  • To demystify patriarchy and its linkages to elections and leadership in Kenya through the use of civic education and male involvement in support of women in the electoral pro- cess.
  • To ensure  that  Land Rights and  past  injustices are ad- dressed, by creating linkages between land and the electoral process and mounting a nation-wide campaign.
  • To engage different stakeholders to ensure that Kenyans are empowered on their rights as voters by linking voting with democracy and good governance.
  • To work with the Independent  Electoral and Boundaries Commission (IEBC) to increase the number of voters espe- cially among the youth.


Creation and Enhancement of Platforms

  • To create platforms for positive transformation of youth by encouraging youth to harness new strategies, tools and plat- forms to promote national values, the fusion of culture and entrench national identity.
  • To increase youth vigilance and participation in monitoring hate speech and conflict to give early warning on conflict in their communities.


Invocation of the Constitution

  • To ensure that women's gains are safeguarded within the new constitution  by empowering  women  as voters and leaders to realize their rights through the electoral process.
  • To engage and cultivate men and religious leaders as allies and partners in the struggle for women's rights and gender equality as enshrined in the constitution.


Utilization of Media

  • To change perceptions  and  address stereotypes through public service and mainstream media.
  • To reach the marginalized communities, youth and women so that they can participate in the electoral process.
  • To change the narratives around the electoral process to embrace peace and national values based on respect, hu- man dignity and non-discrimination.
  • To translate all key messages into local languages for wider circulation and comprehension.

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