• Constitutionalism: Enhance constitutionalism among Kenyans through the national values and principles of governance which include human dignity, equity, social justice, inclusiveness, equality, human rights, non-discrimination, and protection of the marginalised" as stipulated in Article 259 of the Constitution of Kenya.
  • Gender imperatives in the COK 2010: Contribute in ensuring that the 2012 elections comply with the Constitution and that the electoral process is compliant with the Article 81 (b) of the Constitution
  • Power relations: Enhance and deepen the partnership between men and women to work together to realize the spirit of the COK 2010Culture of tolerance: Build a culture of tolerance and acceptance of difference in order to avoid violent conflict before, during and after general elections.
  • Responsible journalism: Inculcate professionalism in and entrench conflict sensitive journalism in the sector for peaceful and fair elections Access to peace information by the public: Since Article 35 (1) (a) of the Constitution provides that every citizen has a right to access information, the project will use a multi-media approach namely digital media, mainstream media, alternative media, interpersonal communication, translation and branding. Through the use of social media, cell-phones, film, IEC materials, outdoor media, radio programmes, radio listening groups and community media the project will ensure that the target audience are empowered to make informed choice to enhance peace in 2012 General Elections.

The process which established the Tuvuke Initiative


In July 2011 the Foundation's office for Eastern Africa organized a grantee roundtable to brainstorm on strategies for achieving Free, Fair and Peaceful Elections in Kenya in 2012, with the following objectives:


  • To determine priorities for the strategic engagement of civil society for an election outcome that serves the interests of the citizens, sustains progress with constitutional reforms and promotes a new democracy in Kenya.
  • To brainstorm on pre-emptive actions and activities to forestall any pre-planned or spontaneous violence as a reaction to the electoral process or the elections outcome. Partners also shared their planned activities and entry points into the electoral process, and agreed on the following next steps:
  • This necessitated the formation   of a consortium  of over 18 partners  to implement a joint project on peaceful elections in 2012;
  • Through a consultative process the consortium nominated Kenya Women Holding to host the and centrally coordinate the project, and a steering committee was established to provide leadership;
  • The design of a   campaign or election initiative involved all organizations, without  each necessarily losing their identity or brand because each organization has its area of specialization (thematically and geographical) and with a constituency and they named the process as Tuvuke Initiative
  •  Media was recognised as central to this project, and the project also came up with mechanism to galvanize media to be responsible; and areas identified were, training of journalists on conflict sensitive journalism; engagement with the editors and media monitoring.
  •   Leverage platforms of partner organizations and faith-based groups for wider reach were identified as key and this was to be achieved through the Anglican church of Kenya (ACK), and Mavuno Church.
  • It was agreed that all organizations would deliver a similar message that is jointly crafted, for different audiences and using different strategies for its delivery.
  •  And have a focused activities on proactive prevention of violence included building the infrastructure of peace and security amongst various communities, sectors of civil society and the government;

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