The partnership between TUVUKE Initiative and the media influenced the conduct of the media towards the electoral process, which resulted into articulate messages on peace and constitutionalism reaching all communities and hence, the prevailing peace before, during and after the 2013 General Elections.
Moving forward, TUVUKE Initiative notes that the media can play a fundamental role in conflict and peace building in equal measure. TUVUKE Initiative is further convinced that when the media work effectively, they are essential for the maintenance of peace and democracy.
Hence, TUVUKE Initiative will deliberately use the media for civic education campaigns particularly in awareness and information campaigns aimed at peace building. There are new opportunities under devolution for enhancement of democratic processes at the county level through responsible media practices. TUVUKE Initiative will therefore harness emerging opportunities for consideration in media practice at the county level such as the management of county budgets and integrated county development plans.
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